Friday, November 21, 2008

An interview with tue guy who designed the Obama logo

An interesting interview--here.

9 comments:

Anonymous said...

To be honest I never really thought anything about the design. It is a simple yet inspirational design, I think. The people who created the "O" put a lot of time, effort, and thought into it. They researched by reading Obama's two books to see that change and hope were two strong things that Obama believed in so they incorporated it into the logo. It so simple i didn't even really notice it but I see it everywhere. I thought it was funny that Obama had no real say in which "O" out of the many that were porduced would be his logo, but I guess that was the least of his worries. I hope that logo will be remembered forever its easy to replicate and to add on to.

Anonymous said...

I think the Obama design was very clever. It's pretty interesting that someone was chosen randomly to design this logo. I think this guy is probably going to be asked many times to design other people's logos. This Obama logo
is going to be remembered forever especially during Obama's presidency.

Anonymous said...

Well when i first saw the logo "o" i didnt like it but after reading this i see why its nice and the importance after it. NOw i think i do like it but i think it could of been a litte different. Obama is a powerfuk man like Othello. wow i think i can use that for an essay he he. But yea he is and the that logo "o" is a powerful one to. Now i feel that i need to read Obama's books as well as Twilight. But i am gald that i learn more about the logo "o".

Anonymous said...

I first saw the logo in one shop near 9th street and Harrison. I first thought that it was just an American flag in a circle version. Then I saw it on Ricka's bag, then i eventually knew that it was an Obama logo. The logo is simple, but it has a deep meaning. I think it just depends on a person to how he/she will look at it in his/her perspective. I admire Mr. Sender with the way he did it. It has an inspirational meaning. As one country, the United States should unite to make a change and hope for a change. I think that the logo is really fit for President-elect Obama. I think that President Obama did not have the time to choose the logo with the two or three options, but I think that if he chose one, this is the logo he will also choose.

SOCI49 Diaz said...

Mr. Sender, a graphic designer, in my opinion, did a very good job creating the logo for Barack Obama’s presidential campaign. What I had not realized, however, was how much work, effort, and creativity had gone to this ONE logo. But thinking about it, it is a logo that will be remembered for years to come and maybe even become iconic. These logos are placed in various places (buttons, billboards, ads, Web banners, T-shirts, hats, etc.), and must therefore be attractive to the voters. The “O” in the Obama logo went through various steps to create, something I did not expect. I mean, how much effort needs to go to create the logo? Well, a lot! These things even become collectibles. I went to view many presidential campaign logos from 1960 to 2008 (site: logoblink.com). The logos really do reflect the candidate-- hopefully, they do not influence voters to vote for a person based on that, but they do help create a mood. I remember back in the Obama-McCain campaigning days (yes, it now seems like long ago), McCain was given a lot of heat for appearing in front of this ugly green background and he also had some ugly green posters. I guess it kind of annoyed some people that he seemed bad at making the right color choice. I personally didn’t care, but some did.

In 1996, there was a really cool sign for Clinton-Gore. The sign is in written in American Sign Language and I just thought it was a nice way to “reach out” to Deaf communities. A not so cool example would be the 2004 Howard Dean sign. It reads “The Doctor is in…Howard Dean…for America.” The first and third parts are written in scribbled, yellow, ugly letters. It looks very unprofessional and lame. This proved to me how important a sign might be to voters.

The other thing that struck me was that Mr. Sender has had this job since 2006. Two ideas I had from this: (1) I can just imagine how many people were employed by president-elect Obama. (2)WOW…this race went on for sooooo long! There were seven or eight “O’s” and a couple of rounds. I was extremely surprised that as soon as Mr. Sender and his colleagues received the assignment, they immediately read both of Obama’s books. They were struck by ideas of hope, change, and a new perspective on red and blue, not red and blue states, but ONE U.S. I think the product is great!

- Aislinn Diaz

Anonymous said...

I had noticed the Obama logo, but I didn’t think it would mean as much too some people. When I saw it I thought it was creative, but nothing more crossed my mind. Did McCain have a logo? Well if he did I did not notice it. I believe that the person that was interviewed was right to say that the logo ended up representing one person instead of the campaign. The "O" was everywhere. Since this was such an important, I don't think that the "O" will be forgotten. I am pretty sure that the logo will be in all the school text book and will be proudly remembered in history.

~Kathy Conde

Anonymous said...

I love Obama's "O" logo. It so simple yet people know that its his. I didn't know that there were people who's job it is to make symbols that were that simple. They put so much time and effort into the logo and it really did pay off because so many people associate the sign with president elect Obama and his hope for change. At the end of the interview Sender says that he believes that the logo has done what it was made for which is the campaign and that it will just go down in history as Obama campaign symbol but I think that the symbol has had a greater effect than that. I think that even if Obama doesn't use it anymore other people will use it during his presidency not only for a symbol of his campaign but the change that he represents and the change that he has brought.

Unknown said...

I think the people made a good design for Obama's campaign. It was memorable. I don't even know if McCain had one, don't remember. I like the design. I like that it was an "O" but it also, to me, looked like a sun over a hill. Something kind of bright and happy. It does seem like a symbol of change. I;m sure this will be a memorable presidential campaign logo.

Anonymous said...

I never thought about the design of the logo. How interesting. I wouldn’t have imagined that it would take a lot to do the logo but it does. I like it though because it’s very simple but it’s very symbolic. It fits very well for President elect Obama. It took a lot of thinking for the people who created this logo. In the interview, they mentioned that they read both books of Barack Obama and were “struck by the ideas”. I thought this was an interesting statement. They also mentioned that this campaign that was going to be very memorable. I was a bit disappointed when they mentioned that Obama didn’t have a direct communication with the designers of the logo. He was probably busy doing other stuff like getting prepared for speeches. It would have been cool if they would’ve communicated directly. I like the logo a lot because it's very simple but also very symbolic.

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